Email marketing for ecommerce with Freshmail solution

The ecommerce industry uses the Internet and digital media not only to offer their products but also to actively promote them. One of the tools used for such specified purpose is email marketing for ecommerce, which can be implemented based on the solution offered by Freshmail. Software designed to send mailings to customers is very easy to use and takes advantage of the variety of mailing capabilities, customer base and product offerings. Email marketing for ecommerce is focused on creating personalized mailings where every customer will find a special offer that is tailored to him. The personalization of the mailing uses various information stored in the customer database, including, for example, the purchase history and recently viewed products. An important part of the mailing list is also additional content that may be interesting for the customer, but would not be close to the product offer. Very often for this purpose multimedia files are being used.